When it comes to SEO, defining your target market is important. What type of customer do you want to discover your content? Once you have identified your primary audience, the next step is to organize your marketing campaign.
But what happens when your business lies in a small or obscure niche? Does that change your marketing approach?
What is a niche market?
When it comes to marketing, you have broad, easily marketable topics that match with numerous keywords and are always fighting for the consumer’s attention. Then you have a niche business market. Niche business marketing has a much smaller audience and a highly focused demographic, think “organic shampoo for long-haired dachshunds.” If you are in a niche market, your customer knows exactly what they are looking for, so your job is to make sure they find you.
Know the benefits of a niche market
One of the great things about being a niche market is that there is less competition due to your very specific target demographic, there will be naturally fewer businesses competing with you.
Your potential audience however is limited, increasing the pressure to rank well among your niche. If your business lies in a category that does not get searched often, it’s important that you show up when someone does search for you.
How do you stand out?
If you are in a niche business, it is likely that the competition is going to be tough. Knowing that web traffic will be limited, it becomes more important to be highly versed in effective niche business marketing techniques and SEO strategies.
That’s where we come in. SocialSEO knows what it takes to stand out in a niche market. Your business will be matched with professionals from our office that best align with your niche to ensure your business thrives in the SERP. If you would like to learn more about how we approach niche businesses, fill out our contact form or request a free quote today.