What’s the first thing you do when you want to order a pizza? If you’re like most people, you open up your browser, type in “pizza delivery” and click on one of the first few results. With such an immense amount of data at our fingertips and increasingly personalized search results, people are coming to rely on search engines to help them find what they are looking for. As such, these search engines are an important component to your company’s success. But do you know what the most common search engines are? And more importantly, are you on them? Take a look at the top search engines. Some may surprise you.
It comes as no surprise that Google is the most popular search engine. The tech giant is the go-to search engine for most users. As such, Google is the number one search engine you want to show up on. If your SEO strategy does not include Google, you are at a major disadvantage.
Ranking right after Google comes YouTube. If you need to repair your computer or find an amazing place to vacation, you want to see your results, not read about them. Millions of users are going straight to the video streaming service and skipping right over the traditional search engine. Just like Google, the audience is huge and the benefits of showing up on it are great.
Why go to Google to look for a new laptop case when you’re just going to buy it on Amazon anyways? Amazon has a loyal base of subscribers, meaning shoppers are likely to search Amazon for your product before searching anywhere else. Competition is tough, but having a presence on the world’s largest online retailer can mean massive sales.
It goes without saying, in this day and age, you have to have a social media presence. The average person spends 2 hours and 22 minutes on social media, so it’s natural that they are going to search these platforms and ask for recommendations when they are looking for results.
Other common search engines like Yahoo, Bing, and Duck Duck Go, should also not be overlooked. Even though they rank behind some of the bigger search engines, neglecting these sites can affect your success, especially for specific targeted demographics.
Prioritizing which search engines are important to your company and ranking high on each is not an easy task. At SocialSEO, we will help you find out what search engine you need to focus on and help you show up in the results. If you think you’re ready to get started, give us a call or fill out our form for a free quote.