What is Audience Segmentation?
Audience segmentation is a strategy that avoids having to create "billboard-style" advertising and marketing efforts…
How to Diagnose a Decline in Organic Traffic
Organic traffic is one of the things you work hard to create: you design the…
Digital Marketing Trends in 2020
Over the years we have seen a shift in digital marketing. What worked in 2019…
Google Ads Makes Changes to Exact Match Types
Google Ads is an effective marketing approach for businesses looking to expand their local and…
Faster Is Better, When It Comes To Page Speed
The Need... For Page Speed The molasses-slow loading speeds of dial-up internet are a distant…
Instagram Captions for Ecommerce
Instagram ecommerce strategy is crucial for business success on social media. According to recent statistics,…
The Power of Video Optimization
In the modern internet marketplace, the act of video optimization has never been more important…
What is an HTML Sitemap?
When you first make a website, it may seem easy to access each of the…
Content Ideation
What is Content that Converts? When creating a blog, it isn't enough to create blog…
Reach vs Impressions – Is Reach Overrated?
When you create a website or launch a business, it's all about exposure. Right? For…